Grumeti welcomes first Tanzanian managing director

Grumeti Reserves Limited new managing director Martha Baare. Photo | Courtesy
What you need to know:
- With Ms Baare at the forefront, the company is set to further enrich the lives of the communities it serves while enhancing its legacy in sustainable tourism
Mara. In a groundbreaking move, Grumeti Reserves Limited is proud to announce the appointment of Ms Martha Baare as its first Tanzanian managing director.
This eco-tourism company, renowned for operating several world-class luxury lodges in the breathtaking Western Serengeti of the Mara region, is poised for a new era under her leadership.
Ms Baare takes the helm from Frank Law, whose exceptional guidance has brought the company to its pinnacle of success.
Prior to this prestigious role, she served as the head of the Human Resources and Government Relations Directorate at Grumeti Reserves Limited, showcasing her extensive experience and deep commitment to the organisation.
Grumeti Reserves Limited has become a cornerstone of the region, generating hundreds of jobs for local residents while actively contributing to a myriad of community development initiatives.
Under the previous leadership of Graham Ledger, the company experienced remarkable growth, establishing its lodges as shining jewels in the global tourism landscape.
Beyond its significant investments in tourism, Grumeti Reserves is celebrated as a vital partner in advancing community projects in villages adjacent to the Ikorongo-Grumeti Game Reserves and the Ikona Wildlife Management Area (WMA).
With Ms Baare at the forefront, the company is set to further enrich the lives of the communities it serves while enhancing its legacy in sustainable tourism.