Supporting sports, uplifting communities: The inspiring CSR story of Mozzart Bet
Sponsored by Mozzart Bet
Kenya's national women volleyball team Malkia Strikers in action during the 2022 African Championship finals, which they went ahead and won. Sponsorship by Mozzart Bet had played a big role in their preparation for the tournament.
Since entering the Kenyan market in 2017, Mozzart Bet has grown beyond gaming and entertainment to become a major contributor to community development. In this piece, Country Manager Sasa Krneta explains how the company’s corporate social responsibility (CSR) efforts have expanded from sports sponsorships to vital health and water projects across Kenya. In this journey, and particularly in the last three years, Mozzart Bet has spent a total sum of Ksh245,057,999 on sports sponsorships and CSR. Here’s a breakdown:
Health and water projects
Our CSR journey began during the Covid-19 pandemic when we donated medical equipment to over 50 hospitals. A touching example was at Waithaka Health Centre, where we donated infant incubators that saved the lives of newborn twins.
One of the infant incubators donated by Mozzart Bet to Waithaka Health Centre in Nairobi, at the height of Covid-19.
After the pandemic, we launched the “100 Wells for Communities” programme to drill boreholes and provide clean water in areas where residents struggled to access the commodity. So far, we’ve completed 17 boreholes in several counties, among them Kakamega, Kitui, Busia, Bomet, Turkana, Kisumu and Makueni, among others. We target hard-to-reach areas.
Mozzart Bet sponsored the construction and equipping of a borehole in Kalodicha Primary School in the largely arid and semi-arid Turkana County.
Sports sponsorship
Malkia Strikers
Mozzart Bet supported Kenya's women's volleyball team – Malkia Strikers – after they lost three consecutive African finals due to limited support.
First signed as a one-year deal in June 2022, inspired by the then Kenya Volleyball Federation (KVF) President Mr Waithaka Kioni (now deceased), the partnership would see Mozzart Bet sponsor the national women's volleyball team until June 2023. The relationship was extended thereafter.
The Ksh10 million sponsorship package included a week-long training camp in Serbia in September 2022 for three international friendlies in preparation for the World Championships held from September 23 to October 15 in Poland and the Netherlands.
Malkia Strikers celebrate a win.
A month before that in August 2022, Mozzart Bet had walked the journey with Malkia as they lifted a record tenth African title, ending a long wait that had seen Cameroon win the previous three editions in Yaoundé (2017), Cairo (2019), and Kigali (2021). The feat qualified the team for the Paris Olympics.
Kakamega Homeboyz
A partnership that began in December 2020, a February 2025 renewal marked the fifth consecutive year of collaboration between Mozzart Bet and the Football Kenya Federation (FKF) Premier League side.
In that period, the Kakamega-based outfit has not only lifted the Mozzart Bet Cup but also managed a second-place finish in the national league, in the 2021-2022 season, losing the title to Tusker on goal difference. The campaign was later declared null and void.
After an eight-place finish in the 2023-2024 league season, the side regrouped for third place in the just-concluded season, finishing behind champions Kenya Police and record title holders Gor Mahia.
Challenges on the ground
Implementing CSR projects in remote areas is challenging. In Kitui, our team drove over 10 hours on rough roads. In some places, we had to use helicopters. We also faced technical problems, such as salty or undrinkable water in Turkana and Kajiado counties.
The gaming sector tax burden
The licensed gaming sector in Kenya faces high taxes. In 2023, Mozzart Bet remitted Ksh4.02 billion in total taxes. Out of this, Ksh2.8 billion was collected from players, while Ksh1.2 billion was a direct tax cost to the company. Net profit after tax was Ksh656 million.
In 2024, total taxes rose to Ksh4.76 billion, with Ksh3.29 billion from players and Ksh1.46 billion from Mozzart Bet. Net profit after tax was Ksh684 million.
We are committed to full tax compliance, but we also believe in creating a fairer tax model that allows the industry to grow and invest more in the Kenyan economy.
Responsible gaming
Mozzart Bet is a proud member of the Association of Gaming Operators of Kenya (AGOK). Through AGOK, we partnered with the Betting Control and Licensing Board (BCLB) on the national “Chukua Control” campaign to promote responsible gaming.
Our platform offers self-exclusion tools, allowing customers to pause or permanently close their accounts. Soon, AGOK and BCLB will launch a responsible gaming call centre, working with psychologists and counsellors to provide nationwide support.
Looking ahead
We will continue to pay taxes responsibly, support Kenyan sports, and expand our community work. While we are not expanding into new markets at the moment, our goal is to deepen our impact where we already operate.